A happening at the Cube on a July Sunday afternoon. A festival film followed by Sixties music in the bar.

Monterey Pop, held June 16 to 18, 1967, is the rock festival that started it all, beckoning hippies to the seaside town of Monterey while the tune of "San Francisco (Be Sure to Wear Flowers in Your Hair)" wafted softly through the air. 

As Ben Sisario writes in the New York Times, Monterey Pop "served as the blueprint for the explosion of rock festivals that culminated in Woodstock, and with its crowds of face-painted hippies and slogan of 'music, love and flowers,' Monterey defined the look, spirit and sound of the Summer of Love."