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June 2004: Cashier Escape Route



LAURENT LA GAMBA

www.laurentlagamba.free.fr

Photographs taken from the 'Pro-cryptic Installations in a supermarket series" (Dec. 2001 - Nov. 2002)

Colour photograph, acrylic on protective suit.

Using the prism of camouflage, Laurent's research project. merges the human figure with Western society's supermarkets and huge malls. Photographic process shows the different visual staged setting chosen in each supermarket space, with it's heavily marketed design to attract the consumer. These photographic manipulations depict the growing influence of Western consumer displays on the design of human urban consumer spaces.

The range offered by western consumer spaces enables the artist to feed on the specificity of this consumer eco-system, using the camouflage process (pro-cryptic installations) to underline how these different visual environments are pictorially and symbolically meaningful.

The outcome is a visual testimony to consumerism through "Pro-cryptic photography" and provides a glimpse of current society's behaviour.

These ephemeral installations were carried out in the most representative of urban consumer spaces in Western countries.

The presentation of the "Pro-cryptic Installation in a Supermarket" project consists in a comparative display including all the different places where the photographs were taken. The main goal was to combine space had the power to influence or dissolve these differences and promote a general and consensual attitude of the consumer.